In some markets, not all, Knorr’s key colour was green and we decided that the freshness inherent within the colour should become the global identifier for the new identity. The logo was also re-designed to be more dynamic and signal the quality of the Knorr product. A supergraphic anchored the logo at the top of the pack ensuring consistency and a dominance of green.
After extensive exploration and testing in several markets, the new identity is fresher, more sociable and in line with the “enjoy life, enjoy food” brand positioning.