Dove Spa Brand identity + packaging

Uncomplicated beauty

The Dove brand is all about the idea of ‘Uncomplicated Beauty’, beauty that is accessible and appealing to everyone. This positioning provided the perfect springboard for the creation of a highly accessible high street chain of beauty salons under the Dove umbrella. Working alongside Seymour Powell, the brand guardians for the Dove brand, we developed the Dove Spa identity, featuring the highly recognisable Dove symbol in silver.

The purity of the Spa experience is reflected in the fresh, simple but premium presentation of the brand. Dove had created a range of exciting products that had been organised into different regimes and collections. Working with Seymour Powell’s structural packaging designers we developed unique and exciting packaging.