Our role has been primarily working with Smith & Village in design implementation and artwork production but we have also created some range designs under their art direction.
Our design for the Pasta range was drawn from classic Italian pasta packaging. We wanted a colour combination that would be identified with pasta and Italy, the blue and gold do that job beautifully. The use of brass eyelets to seal the packs adds to the range’s authenticity and provenance.
The Produce range is at the heart of Booths in store and a flagship for the brand. The design is simple and clear with information well organised but elegantly presented. The packaging is deliberately minimal so the product can be hero.