AET Brand identity + communications + website

The Eagle has landed

Concerned that the American association might harm international trade, American Eagle Tankers decided to rename their global logistics business AET.

After extensive research and interviews with senior staff, we developed a new identity and set of values that united a hugely diverse business across the globe. The brand was relaunched sporting some of the largest transport livery we have ever worked on!

The brand launch was supported with a communications programme both internal and external. We designed all of these including the annual review and new website during the launch period.

AET has embraced its new brand from senior management to ship’s crews with employee satisfaction reaching an all time high in a very challenging market.